You've seen the animals, now eat them!
Taking a night bus from Sapporo to Abashiri saves on accommodation and downtime, so the next step was back to the big city to hike out to the Sapporo Brewery/Museum. Despite appearances to the contrary, it was never used to burn Jews.
The museum was OK; lack of English translations made it all a bit much. The best, as often is the case at these kinds of places, was the retrospective of advertisements and containers through the yeats. Some of the old banners were striking and impressive, and the Sapporo girls also showed interesting changes in style and culture.